Sometimes it is just the tiniest of things that can make a Larger difference with SEO ranking results.

Here are three small things that will make a Tremendous difference if you utilize them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If we were going fishing as a professional, we would do one thing before we throw our nets into the water, we would KNOW that there are fish there to be caught! A professional fisher person does not throw their nets into the water BEFORE doing a radar scan to check for fish. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is fishing, this is common sense.

When it comes to a more conventional world like SEO sometimes we forget common sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a word we are choosing to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker subscription (they also have a free tool as well which is great). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of this BIG trick is not to fish were everyone else is fishing. So if you are smart if you are doing a blog for example, you will look for keywords that have good traffic but a LOW number of competing websites. WordTracker will help you with this.

Page title is everything.

In the SEO world the page title is the ’secret weapon’ of the master ranker! Here is 1 thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimization point if you want to optimize a page/blog entry for a unique keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not overdo it of course!

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There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.

You can get very good results with just onsite optimisation on its own but the results tend to be unstable and not effective continuing. To get top results you will need to do a lot off offsite optimisation as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a browser on the left hand side. Visitors to your web site will not commonly take much notice of your page title because it is not shown on your page. However, search engines take a lot of notice of the page title.

If you do not know what the page title looks like in the HTML just open up any page in web browser and look at the page source (right click the page and select view source).

You will find the page title within the <title?</title? tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title?This is my page title</title?.

Search engines are very focused on page titles because it is like the title of a book - it tells you what is inside. By paying close attention to the page title you can move your ranking up considerably. The other day we could not get a client to rank for a specific keyword - we had overlooked adding this into the title (we are ranking clients for many keywords) and then the following day after we got the page reindexed by Google they moved from the second page to the first.

The magic is to make the page title 100% of your keyword or as close to that as manageable. The more extra words, other than your keyword(s), that you have, will reduce the strength. Focus is everything in the world of SEO.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Instead simply use: <title?Earth Worms</title?.

If you have multiple keywords only use 2 or three maximum or again the focus is reduced. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? - never use filler words like ‘in’ and ‘the’.

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WordPress is one of the world’s major and most widely used blogging software system. When it comes to SEO it is one of the hottest programs that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for Search Engine Optimization reasons compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only - On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical SEO ranking benefits across all search engines because many search engines process sub webs as a distinctly different website.

If your blog is presently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to enhance your SEO position.

One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be severely affected after you have added your blog content.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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SEO or Search Engine Optimization, as the name suggests, is a method to optimize your website and its presence on the internet for a certain set of keywords so as to enhance your number of visitors coming through search engines. With the advent of the internet and its growing popularity and sophistication, people are more and more depending on finding information through a fast internet search. Thus, search engines have become a significant source of traffic for most websites, and SEO is now extremely essential for the websites’ success.

As the number of websites is constantly rising on the internet, the dependence of users on search engines has risen even further. A number of websites now receive more than 50 percent of their visitors from search engines, which has enhanced the importance of SEO even further. The fact of the matter is that now to be able to have any online success, you need to have a strong SEO strategy.

The main step to effective SEO is to optimize the material put up on your website. The insertion of relevant keywords at a reasonable frequency in your website’s content goes a long way in making the website search engine optimized and aids in increasing the search rankings of your web site.

Link building is another extremely important component of SEO, wherein you seek inbound links from other sites as a sign of your website’s popularity, which will then improve your search rankings. The most important thing to keep in mind while building links is that you should choose sites that are relevant to your field of activity. Selecting irrelevant sites can pose difficulties for you, particularly if search engines feel that you are falsely creating these links.

Always remember that SEO is not a one time task but a continuing process. If you develop a good website, optimize it for better search rankings and then forget about SEO, your benefits will soon disappear. Remember to revisit search engine rankings for important pages of your website for specific keywords, review and refresh the content periodically, and check the back links to various pages. A regular application of SEO strategies to enhance rank in search engine results will lead to a steady increase in the website traffic.

Considering the level of importance SEO has for any website, proper SEO training turns out to be very helpful in imbibing the finer details and implementing them. Highly specialized SEO training is offered by a lot of different online and offline training companies. Learning SEO from seasoned experts through these services is the most effective means of becoming a master of this subject.

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